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MQL vs SQL: What’s the difference?
Picture this: you’ve got a list of potential customers, but not all of them are in…
The 5 stages of the customer journey explained
The customer journey refers to a customer’s interactions with a brand before, during, and after a…
The pros and cons of blogging for business
Is having a business blog worth it? 👍 Yes, it’s definitely worth it if you want…
Smarketing: How to align your sales and marketing teams
The term ‘smarketing’ was coined by HubSpot, and it’s all about getting sales and marketing teams…
Copywriting vs content writing: What’s the difference?
Thinking that copywriting and content writing are the same thing, or getting the two terms mixed…